Header — Strategic Edge Solutions
Digital Marketing Portfolio-Client Results & Case Studies | Strategic Edge Solutions
Selected Work

Projects that moved
the needle.

A mix of client work across different industries. No inflated numbers, no vague claims. Just what we did and what actually happened.

SEO & Search
Legal Services Firm-Organic Growth
A solicitors firm getting zero organic traffic. We rebuilt the site architecture from scratch, created a keyword cluster strategy around high-intent legal queries, and fixed 47 technical errors that were stopping Googlebot from indexing properly.
+340%
Organic traffic increase in 8 months
62%
Keywords now ranking page one
Paid Advertising
Home Improvement Company-Google Ads Rebuild
They were spending £4,200 a month on Google Ads with a cost per lead of £310. We restructured the campaigns by intent, tightened the keyword match types, and rewrote every ad. Same budget, better results.
£86
New cost per lead (was £310)
4.1x
ROAS within 90 days
E-Commerce
Skincare Brand-Shopify Growth
A natural skincare brand with good products but a store that was not converting. We rebuilt the product pages, set up all five email automation flows, and fixed the Google Shopping feed which had 340 disapproved products.
+67%
Monthly revenue in 4 months
3.4%
Conversion rate (was 1.1%)
Performance Marketing
Fashion Brand-Meta Ads Turnaround
Meta campaigns with a 1.2x ROAS that had been running for eight months. The creative was tired, the audience targeting had no exclusions, and nobody had touched the campaign structure since it launched. We rebuilt it from the top.
4.8x
ROAS (was 1.2x)
-41%
Cost per purchase
Web Development
Accountancy Practice-New Website
A 12-year-old accounting firm running a site built in 2014. We redesigned and rebuilt from scratch on WordPress-SEO architecture first, then design. Went live in 6 weeks. PageSpeed went from 34 to 96.
96
PageSpeed score (was 34)
+180%
Organic enquiries in 6 months
Data Analytics
Multi-location Retailer-Power BI Build
Eight retail locations, four different systems, and a reporting process that took the operations manager two days every month to compile manually. We connected everything into a single Power BI dashboard. The two-day job now takes four minutes.
4min
Monthly report time (was 2 days)
8
Locations connected in one view
Content Marketing
B2B Software Company-Content Strategy
No content strategy, no keyword targeting, and a blog with 34 posts that collectively attracted 180 sessions a month. We ran a full content audit, built a cluster strategy, and published 22 targeted articles over four months.
+840%
Organic sessions (180 to 1,690/mo)
14
Page-one keywords (was zero)
Social Media
Restaurant Group-Instagram Growth
Three locations, one Instagram account that had not been posted on in four months, and a follower count of 820. We built a content calendar, started posting consistently, and ran a small targeted ad campaign alongside organic content.
6,200
Followers in 5 months (was 820)
+34%
Footfall increase tracked via bookings
SEO & Search
Private Healthcare Clinic-Local SEO
A private GP clinic competing against NHS and large private chains in local search. We optimised their Google Business Profile, built location-specific service pages, and implemented local schema markup on every key page.
#1
Google Maps ranking for primary search terms
+210%
Phone enquiries from organic search
How We Work
Same process,
every time.
01
We start by looking at what is actually wrong

Before recommending anything, we audit what is there. Most businesses have the same three or four problems-we just need to find which ones apply to you.

02
We fix the foundation before adding more on top

Running ads to a site that converts at 0.8% is expensive. Fixing the conversion rate first means every pound of ad spend goes further.

03
We only report on numbers that mean something

Impressions and follower counts are not business outcomes. Every report we produce leads with revenue, cost per acquisition, and return on spend.

04
We explain what we did and why it worked

You should understand what is being done on your accounts. We write in plain English, not agency jargon-and we are always available to talk through the numbers.

Seen enough?
Let us look at your numbers.

Tell us what you are working with and what is not performing. We will tell you honestly what we think is worth fixing and what we can do about it.

Start the conversation →