We do not start with recommendations. We start with evidence. Before any strategy is written or any budget is committed, we run a rigorous analysis of your business, your market, and every service channel — individually, in depth, without shortcuts.
Every client engagement — regardless of service — follows this five-phase process. Phases run partly in parallel to keep the total time to first delivery within two weeks.
Our SEO audit is not a Screaming Frog export with a cover sheet. It is a forensic investigation of every signal Google uses to rank your pages — technical, content, authority, and user experience — in that order of priority.
Full site crawl to identify crawl errors, broken links, redirect chains, duplicate content, missing canonical tags, and indexation issues. Core Web Vitals measured against Google's current thresholds. Mobile usability audit against Search Console data.
Every page mapped to its target keyword. Cannibalisation identified. Keyword opportunity matrix built — ranking 8–20 positions assessed as quick wins. Competitors' top-ranking pages compared against yours topic by topic.
Your domain's backlink profile assessed against top 3 competitors. Toxic links identified. Link gap quantified. Guest post and editorial link opportunities in your sector documented.
All existing structured data validated. Missing schema types identified (FAQ, HowTo, Product, LocalBusiness, Article). E-E-A-T signals assessed across key landing pages.
The average paid media account we audit wastes between 40–60% of its budget. Our audit identifies exactly where your money is going, why it is not converting, and what needs to change before any additional spend is justified.
Campaign and ad group architecture assessed against best practice. Keyword match type usage, negative keyword coverage, and Quality Score patterns examined. Bidding strategy alignment with conversion goals verified.
Every conversion action tested and verified in real time. Tag Manager container audited. Attribution model reviewed — last-click attribution typically misattributes 30–40% of conversions.
Audience segments reviewed for overlap and exclusion gaps. Remarketing list sizes and recency windows assessed. Lookalike seed audience quality evaluated for Meta campaigns.
Ad creative assessed for message-match with landing pages. Landing page conversion rate benchmarked against industry average. Checkout or form friction points identified and documented.
We audit your content against the one question that matters: is it answering a specific search query better than every competitor currently ranking for it? Most content fails this test for the same four reasons.
Every published page categorised: performing, underperforming, or cannibalising. Traffic and ranking data pulled from Search Console and GA4. Pages with declining traffic identified with root cause analysis.
Each content piece mapped to a primary search intent — informational, commercial, or transactional. Mismatches between content intent and keyword target identified and prioritised for rewrite.
Your content coverage mapped against the full topic cluster of your sector. Missing topics that competitors rank for, but you do not have content for, documented and prioritised by search volume.
Meta titles, header structure (H1–H3), internal link density, word count versus top-ranking competitor, schema markup, and image alt text assessed across top 20 most trafficked pages.
An e-commerce audit examines every step of the customer journey from search to purchase — identifying the exact points where potential customers are being lost and quantifying the revenue impact of each friction point.
GA4 funnel report built: landing → product page → add to cart → checkout → purchase. Drop-off rate at each stage measured and benchmarked. Sessions that added to cart but did not purchase analysed for friction causes.
Top 20 product pages by traffic audited for: headline quality, image presentation, trust signals, review visibility, delivery information clarity, and mobile experience. Heatmap data reviewed where available.
Google Shopping feed quality assessed — title structure, product type taxonomy, and image quality. Meta Dynamic Ad catalogue reviewed. ROAS per product category calculated to identify margin winners and budget drains.
Active automation flows reviewed — welcome series, abandoned cart, and post-purchase. Open and click rates benchmarked. Customer LTV calculated and segmentation strategy assessed.
A social media audit measures whether your organic social activity is producing business outcomes — not just engagement metrics. Most social audits end at follower counts. Ours starts with what social is actually contributing to revenue.
Each active platform assessed independently — reach trends, engagement rate vs. benchmark, follower growth rate, and most importantly: profile visits, link clicks, and DM enquiries generated. Business outcome metrics only.
Last 90 days of content categorised by format (carousel, single image, video, story, reel) and topic type (educational, promotional, testimonial). Performance by category identified — what is earning saves and shares vs. what is being scrolled past.
Top 5 competitors' social presence audited — posting frequency, content format mix, engagement rates, follower growth trajectory, and highest-performing content topics. Gaps and opportunities documented.
Bio copy, link-in-bio destination, profile images, highlights, and pinned content assessed for conversion effectiveness. Each platform's algorithm signals reviewed — are you sending the right signals?
Effective marketing is impossible without accurate data. Before any strategy is executed, we verify that every touchpoint is being measured correctly — because data that looks right but is wrong leads to decisions that cost money.
GA4 property reviewed: data streams, enhanced measurement settings, event schema, conversion events, user properties, and channel grouping definitions. Sampled data issues and data retention settings checked.
All active tags reviewed for firing accuracy — Google Ads conversion tags, Meta Pixel, LinkedIn Insight, and any CRM integrations tested in real time. Duplicate tags and misfiring triggers identified and documented.
Every conversion action tested end-to-end: form submissions, phone click tracking, e-commerce purchase events, and file downloads. Each tested in GA4 real-time, Tag Manager debug mode, and each ad platform's own conversion verification tool.
Current reporting reviewed against business KPIs. Looker Studio dashboard designed to show the metrics that matter — revenue by channel, cost per acquisition, conversion rate trends — not impressions and sessions in isolation.
Our consulting diagnostic looks upstream of marketing — at the commercial model, competitive position, and strategic decisions that determine whether any marketing investment can succeed. Most marketing problems are actually strategy problems.
Revenue streams, unit economics, pricing structure, and margin architecture reviewed. Customer acquisition cost vs. lifetime value ratio calculated. Growth constraints — whether they are demand, conversion, or retention — identified and quantified.
Total addressable market sized using bottom-up methodology. Top 5–10 competitors profiled across digital presence, positioning, pricing, and go-to-market strategy. White space opportunities — segments competitors are not serving — documented.
Current brand positioning assessed: is it differentiated, credible, and relevant to your highest-value customer segment? Value proposition tested against the "why you over every alternative" test. Messaging hierarchy evaluated.
Every growth lever available to the business scored by effort-to-return ratio: new customer acquisition, existing customer expansion, pricing optimisation, product extension, or market entry. Top three recommended with supporting evidence.
Before writing a line of code we audit your existing site or brief against four dimensions: SEO architecture, performance, accessibility, and conversion readiness. Every recommendation is costed and prioritised.
Core Web Vitals measured per page type. Page weight, render-blocking resources, image formats, and caching strategy assessed. Hosting environment reviewed for speed and reliability.
URL structure, crawlability, internal linking, canonical tags, sitemap integrity, and robots.txt checked. Schema markup types identified per page template. On-page hierarchy (H1–H3) audited across all key pages.
WCAG 2.1 AA compliance assessed. Colour contrast, keyboard navigation, ARIA labels, alt text coverage, and form accessibility tested. UK GDPR compliance — cookie consent, privacy links, and data handling reviewed.
CTA placement, form friction, trust signal presence, mobile UX, and checkout flow (if applicable) reviewed against conversion best practice. Tracking setup verified — GA4 events firing correctly before any build begins.
We assess your entire data landscape — sources, quality, pipelines, and reporting tools — before recommending any BI solution. Most businesses have better data than they think. It is scattered, not missing.
Every system holding business data identified and documented — CRM, ERP, finance, marketing platforms, spreadsheets. Data ownership, update frequency, and export capability assessed for each source.
Completeness, consistency, and accuracy tested across key data sources. Duplicate records, missing fields, and inconsistent naming conventions identified. Data dictionary gaps documented — where definitions are absent or disputed across teams.
Current reports reviewed against the business decisions they are meant to support. Metrics that are tracked but unused identified. Critical decisions being made without data support flagged. Power BI or Tableau suitability assessed based on existing infrastructure.
Existing ETL processes or data connections assessed for reliability and latency. Integration gaps between systems identified. Cloud platform (Azure, AWS, GCP) compatibility reviewed where a data warehouse is needed.
We audit every paid performance channel — Google, Meta, Amazon, TikTok — against the single question that matters: is each pound of spend generating profitable return? Most accounts we audit waste 40–60% of budget before we touch them.
Budget allocation across all active paid channels reviewed. Blended ROAS calculated per channel, per campaign, and per product/service. Channels consuming budget without proportionate return identified immediately.
Conversion tracking tested end-to-end across every platform. Attribution model reviewed — last-click misattributes 30–40% of conversions in most accounts. Server-side tracking gaps (Meta CAPI, Google Enhanced Conversions) identified.
Audience segmentation reviewed for overlap and exclusion gaps. Prospecting vs retargeting budget split assessed. Lookalike seed quality and remarketing list sizes evaluated. Audience fatigue signals identified in creative frequency data.
Ad creative performance analysed by format, hook, and CTA. Message-match between ad and landing page assessed. Landing page conversion rate benchmarked against channel and industry average. CPA calculated per creative variant.
Before any strategy is recommended, we diagnose your commercial model, revenue structure, and market position. Most marketing problems are upstream business problems in disguise.
Revenue streams broken down by channel, customer segment, and product line. Gross margin, customer acquisition cost, and lifetime value calculated per segment. Revenue concentration risk identified — over-reliance on single clients, channels, or products flagged.
Total addressable market sized using bottom-up methodology. Top 5–10 competitors profiled — positioning, pricing, digital presence, and growth signals. Gaps in the competitive landscape that represent opportunity documented.
Growth constraint diagnosed — is the problem demand generation, conversion rate, retention, or pricing? Each constraint tested against available data before conclusions are drawn. The answer determines which lever to pull first.
Current brand positioning tested against the one-sentence competitive positioning test. Value proposition assessed for clarity, differentiation, and relevance to the highest-value customer segment. Messaging hierarchy evaluated across website and sales materials.
Every phase is time-boxed. You always know where we are, what is happening next, and when you will receive each output. No vague "we're working on it" updates.
90-minute structured session covering your business model, revenue targets, current marketing activity, historic results, team capacity, and what success looks like in 12 months. Pre-briefing questionnaire sent the day before so the session is focused.
Read-only access requested to GA4, Search Console, Google Ads, Meta Business Manager, and any other active platforms. Baseline metrics pulled and documented. Initial anomalies flagged within 24 hours if anything critical is found.
Full audit of every active channel using the service-specific frameworks above. Technical SEO crawl, paid account structure review, content performance analysis, conversion tracking verification — each channel audited in sequence against a documented checklist. Every issue costed where data allows.
Top 5–10 competitors profiled across organic, paid, content, and social channels. Keyword gap analysis identifying search demand you are not capturing. Market sizing and realistic opportunity quantification. Runs in parallel with the audit phase to compress the total timeline.
All audit and research findings synthesised. Growth opportunities prioritised by effort-to-return ratio. Channel strategy designed. 12-month roadmap built with quarter-by-quarter priorities. Financial model built — revenue projections under conservative, base, and optimistic scenarios.
Findings and strategy presented live. We walk through every insight, every recommendation, and every projected outcome. You challenge us, push back, and refine in real time. Written strategy report and proposal delivered within 48 hours of the session. You have everything you need to make an informed decision.
Book a free 45-minute discovery call. We will explain our process in detail, tell you what we would audit in your business, and give you an honest view of what we would expect to find — before any engagement begins.