WiseInvestorPath.com is a blogging website dedicated to providing insightful, well-researched content on personal finance, investment strategies, and wealth-building tips. The platform targets a wide range of audiences—from beginner investors to seasoned financial experts. However, the blog struggled with low organic traffic, limited social media engagement, and an underdeveloped email subscriber base. The client sought an integrated digital marketing strategy to increase brand visibility, grow website traffic, and foster deeper engagement with its audience.
Wiseinvestorpath.com is informative platform in domain of finance. It provides well researched information through blogs on wealth management, personal finance, and investing. The platform has a massive in terms of target audience as anyone from beginner to advance can benefit from the information provided. Besides having a wider target audience and a capable team website still suffered in terms of organic traffic, social media engagement, and subscriber base. The client required a complete digital marketing strategy to increase traffic, create engagement with audience and increase brand visibility on social media platforms.
Even after posting content regularly on the website wiseinvestorpath.com faced issues like low organic traffic, limited audience engagement, lack of monetization. After a thorough cause-effect analysis root causes were determined for each issue with the website’s marketing strategy. Lack of organic traffic was narrowed down to inconsistent SEO practices, low audience engagement was attributed to the poor social media marketing strategy, and lack of monetization was because of lack of affiliate marketing strategy and google ad-sense approval issue.
After brainstorming and capability analysis of the business targets were fixed to be achieved at the end of a time period of six months. These were:
Increase monthly traffic by 50 percent.
Create a commanding online social media presence across multiple platforms to increase engagement.
Implement monetization strategies to generate revenue to cover 50% of the operating cost.
A thorough SEO audit was done in order to find out the gaps in the SEO strategy. Once the gaps were identified following steps were taken to increase the organic traffic and place several posts in the top rankings for targeted keywords on google.
Keyword Research: Keywords having high volume, low competition were used in content related to the finance and investment niche.
On page SEO: On-page SEO was done using meta titles, descriptions, headers and images on every page. Internal linking was also improved to enhance search engine crawling and website experience.
Technical SEO: Technical SEO was done to enhance website speed, mobile responsiveness in order to elevate user experience.
Content recirculation: Content refreshed with new insights and data boosting the engagement with the content of the blogs.
For content marketing and blogging high quality, SEO-optimized blog posts were created for topics trending in the finance domain. Created a calendar with topics focused on trending keywords like “retirement planning”, Stock market basics” etc. To drive referral traffic guest-posts were created to get back links from high authority finance blogs. These activities increased content output by 30% and enhanced traffic by 10,000 page views in first two months.
To create a community of finance enthusiast and professionals we created a tailored Facebook and LinkedIn content posting strategy in accordance with demographic alignment. Content was shared in formats such as shared blog snippets, infographics, live Q&A sessions, and financial tips to spark discussions. A social media calendar was created with having a perfect blend of promotional and educational content in order to maintain engagement and was implemented consistently.
We created a tailored email marketing campaign to convert website visitors to subscribers. Created lead free downloadable resources which acted as lead magnets like ‘investment planner’ in exchange for signing up for emails. Bi-weekly newsletters were developed to create engagement for new blogs, and blogs on special topics. Email lists were segmented based on various categories such as beginner investors, seasoned professionals to ensure personalized delivery of content.
We introduced monetization streams without compromising user experience:
Monetization streams were introduced in order to generate revenue without compromising with user experience. Monetizing streams included affiliate marketing, collaboration with finance brands for sponsored posts, and implementation of google Adsense for displaying targeted ads.
Increased organic traffic by 55%, increased social media followers by 70% and engagement rates by 50%, increased email subscribers by 40% with improved engagement through personalized content and increased revenue by 20%.
Greenwich
Gurugram
