Aspiring thought is a New Delhi based web development and digital marketing solutions company specializing in website design and development, and digital marketing services across various industries and sectors. Their services also include e-commerce development, mobile app development, and UI/UX design. But despite their technical expertise they struggled to attract leads and grow their brand in the competitive landscape of web development and digital marketing domain.
Aspiring Thought faced challenges in lead generation, online visibility, saturated web development market.
Objectives were defined for Aspiring Thought Technologies after a thorough cause and effect analysis and root cause analysis.
Increase the traffic of the website organically by 50%.
Improve lead generation through better SEO techniques and optimized landing pages
Creating a strong social media presence which can reflect the professional expertise and gain attention of potential clients
Positioning Aspiring Thought as a trusted partner web development solution provider.
A robust SEO strategy was developed for Aspiring Thought technologies to improve online visibility of the website. First step was to do a comprehensive keyword research for keywords like “custom web development”, “e-commerce development”, and “WordPress development”. An exhaustive on-page SEO was done in order to make sure that core web vitals are perfect along with the meta description, and titles. Numerous case studies and blogs were written showcasing the expertise of the organization in their business domain. A relentless off -page SEO process was defined and executed for backlink building.
Lead generation and conversion optimization was achieved using landing page redesign, lead campaigns using email campaigns, and conversion rate optimization. A systematic approach was applied to achieve an increase of 40% in inbound leads.
Social media presence for Aspiring Thought Technologies was revamped using LinkedIn, Twitter, and Facebook.
For LinkedIn marketing articles were posted regularly along with client success stories, and industry insights to showcase expertise.
Portfolio Showcases: Recently completed projects were showcased on Facebook and Instagram focusing on before and after comparisons and client testimonials.
Engagements Campaigns: Various social media contests were ran and polls were conducted enhance audience engagement.
To generate quick leads while organic efforts matured, we launched targeted paid ad campaigns.
To generate leads paid ad campaigns were ran simultaneously with the organic activities. Google ads were run for keywords like “custom web solutions” and “e-commerce development services”. LinkedIn ads were also run targeting businesses looking for web development solutions.
Newsletters and automated email campaigns were run in order to target various categories of targeted population. Conversion rates were increased by 25%.
Website traffic increased by 65% due to rigorous SEO and content marketing activities.
Lead generation numbers got increased by 50% by a combined and synchronised paid and organic approach.
LinkedIn followers increased by 70%, while overall followers increased by 50% hence giving a push to social media presence.
Paid campaigns returned four times of the invested amount, while retargeting ads gave 15% conversion boost.
Greenwich
Gurugram
