Our client, a dynamic real estate business specializing in property management services for Non-Resident Indians (NRIs), faced significant challenges in scaling their operations. They offer a wide range of services, including:
Despite their expertise, the client struggled to generate quality leads and improve their online visibility in a competitive real estate market.
Lead Generation for Reselling Properties: The client found it difficult to connect with potential buyers for NRI-owned properties, resulting in stagnant sales.
Low Online Visibility: Their website was not ranking well on Google, making it hard for potential customers to discover their services.
Limited Social Media Impact: While the client maintained a social media presence, it lacked the strategic direction needed to attract and engage the target audience effectively.
To address these challenges, we implemented a comprehensive marketing strategy tailored to the client’s needs:
We created and managed targeted ad campaigns on Facebook and Instagram to generate leads for reselling properties. Our approach included:
Designing visually appealing and engaging ads tailored to the real estate niche.
Leveraging advanced targeting options to reach NRIs interested in property reselling.
Monitoring and optimizing campaigns to ensure maximum ROI.
To boost the client’s online visibility, we executed a robust SEO strategy:
Conducted a detailed website audit to identify technical issues and areas for improvement.
Optimized on-page elements, including meta titles, descriptions, and keywords, to align with search intent.
Built high-quality backlinks and developed content focused on real estate topics relevant to NRIs.
Ensured the website adhered to Google’s best practices for mobile-friendliness and site speed.
Our collaborative efforts led to transformative results for the client:
Improved Website Rankings:
The client’s website began appearing on the first page of Google for several competitive keywords, including “NRI property management” and “reselling properties for NRIs.”
Increased Lead Generation:
The social media ad campaigns generated a significant number of quality leads for property reselling services, exceeding the client’s initial expectations.
The client experienced a 40% increase in inquiries within the first three months of the campaign.
Enhanced Online Presence:
Social media engagement rates improved, with more likes, shares, and comments on their posts.
The client’s brand gained greater recognition among the NRI community, establishing them as a trusted service provider.
By leveraging strategic social media advertising and a results-driven SEO approach, we successfully addressed the client’s challenges and elevated their business performance. The client now enjoys increased visibility, a steady flow of quality leads, and a stronger market presence in the competitive real estate industry.
At Strategic Edge Solutions, we pride ourselves on delivering tailored solutions that empower businesses to thrive. Contact us today to learn how we can help your business achieve similar success!
Greenwich
Gurugram