Terms of Service — Strategic Edge Solutions
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Terms of Service

Strategic Edge Solutions · Last updated: 1 January 2025
Please read these Terms of Service carefully before using this website or engaging our services. By accessing our website or instructing us to carry out work, you confirm that you have read, understood and agree to be bound by these terms. If you do not agree, please do not use our website or services.
01 — About Us

About Us

Strategic Edge Solutions is the digital marketing division of Strategic Reservations Limited, a company incorporated in England and Wales (Company Number 15071492). References to "we", "us", "our", or "the Agency" in these Terms of Service refer to Strategic Edge Solutions / Strategic Reservations Limited.

Our registered contact for services is: digital@strategicedgesolutions.com

These Terms of Service govern both your use of the Strategic Edge Solutions website at strategicedgesolutions.com and any professional services we provide to clients.

02 — Use of Our Website

Use of Our Website

Permitted use

You may access and use our website for lawful purposes only. You agree not to use this website in any way that:

  • Violates any applicable local, national or international law or regulation
  • Is fraudulent, harmful, threatening, abusive, harassing, or defamatory
  • Involves transmitting unsolicited commercial communications
  • Attempts to gain unauthorised access to any part of the website or its systems
  • Interferes with the proper working of the website
  • Reproduces, duplicates or copies any content from the site without our prior written consent

Website availability

We do not guarantee that our website will be available at all times. We may suspend, withdraw, or restrict access to the website for operational or maintenance reasons without notice. We are not liable if the website is unavailable for any period or reason.

Accuracy of information

While we take care to ensure the accuracy of information on our website, we do not warrant that content is complete, current or free from errors. We may update or change content at any time without notice.

03 — Our Services

Our Services

Strategic Edge Solutions provides digital marketing consultancy and agency services including, but not limited to:

  • Search engine optimisation (SEO) and Answer Engine Optimisation (AEO)
  • Paid advertising management (Google Ads, Meta Ads, LinkedIn Ads, and other platforms)
  • Social media management and strategy
  • Content marketing and creation
  • Digital strategy and consultancy
  • Analytics, reporting and performance tracking
  • Website performance and conversion rate optimisation

The specific services provided to each client are set out in a written proposal, statement of work, or service agreement. These Terms of Service apply to all such engagements unless otherwise expressly agreed in writing.

04 — Proposals, Agreements & Instructions

Proposals, Agreements & Instructions

Service proposals

All proposals issued by us are valid for 30 days from the date of issue unless otherwise stated. A proposal does not constitute a binding agreement until both parties have confirmed acceptance in writing (including by email).

Commencement of work

Work will commence once we have received written confirmation of the proposal or signed agreement and, where applicable, receipt of any agreed upfront payment or deposit. Verbal instructions alone do not constitute authorisation to begin work.

Changes to scope

Any request for work that falls outside the agreed scope will be treated as a change request. We will provide a revised proposal or cost estimate for the additional work before proceeding. We reserve the right to pause existing work until out-of-scope requests are formally agreed.

Approvals

Where client approval is required before publication or submission (e.g. ad copy, content, campaign settings), the client is responsible for reviewing and approving materials within the agreed timeframe. Delays in approval may affect campaign timelines and results; we are not liable for such delays.

05 — Fees, Payment & Invoicing

Fees, Payment & Invoicing

Fees

Our fees are set out in each individual proposal or service agreement. Fees may be structured as a monthly retainer, project fee, or hourly rate, as agreed. All fees are quoted exclusive of VAT unless otherwise stated. VAT will be added at the prevailing rate where applicable.

Advertising spend

Where we manage paid advertising campaigns, advertising platform spend (e.g. Google Ads budget, Meta Ads budget) is separate from and in addition to our management fees unless expressly stated otherwise. Advertising spend is charged directly to the client's platform accounts or invoiced separately. We are not responsible for overspend resulting from platform errors or client-side changes to budgets.

Payment terms

Unless otherwise agreed in writing, invoices are payable within 14 days of the invoice date. For monthly retainers, invoices are issued at the start of each calendar month and cover that month's services.

Late payment

We reserve the right to charge interest on overdue invoices at a rate of 8% per annum above the Bank of England base rate, calculated daily, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998. We also reserve the right to pause or suspend services where payment is overdue by more than 14 days.

Expenses

Any agreed out-of-pocket expenses (such as stock imagery, software licences, or travel) will be invoiced at cost with appropriate documentation unless included within a fixed project fee.

06 — Client Responsibilities

Client Responsibilities

To enable us to deliver services effectively, you agree to:

  • Provide accurate, complete and timely information and materials we reasonably request
  • Grant us necessary access to your website, analytics accounts, advertising accounts, and other platforms required to perform the agreed services
  • Ensure that any materials you provide (including copy, images, trademarks and data) do not infringe any third-party rights
  • Obtain all necessary permissions and consents for us to use materials you supply
  • Designate a named point of contact with authority to approve work and provide instructions
  • Review and respond to requests for approval or feedback within agreed timeframes
  • Ensure your website and any landing pages comply with applicable laws, including consumer protection and advertising standards

We are not responsible for delays, missed targets or underperformance resulting from your failure to meet these responsibilities.

07 — Intellectual Property

Intellectual Property

Our intellectual property

All intellectual property rights in the content on our website — including text, graphics, logos, design and software — belong to Strategic Edge Solutions or our licensors. You may not reproduce, distribute or create derivative works from any such content without our prior written permission.

Work product and deliverables

Upon receipt of full payment for a project, intellectual property rights in bespoke deliverables created specifically for you (such as written content, graphic designs, or campaign creative) will transfer to you, unless otherwise agreed in writing.

We retain ownership of all tools, methodologies, templates, frameworks, processes and pre-existing materials used in delivering our services. These are licensed to you for use in connection with your business during the engagement but do not transfer to you.

Your materials

You retain all intellectual property rights in materials you provide to us. By providing materials, you grant us a non-exclusive licence to use them solely for the purpose of delivering the agreed services.

08 — Confidentiality

Confidentiality

Both parties agree to keep confidential all non-public information received from the other party in connection with the engagement ("Confidential Information"). This includes business strategies, pricing, customer data, campaign performance data, and any proprietary processes.

Confidential Information shall not be disclosed to any third party without the prior written consent of the disclosing party, except where:

  • Disclosure is required by law or regulation
  • The information is or becomes publicly available through no fault of the receiving party
  • Disclosure is necessary to sub-contractors or team members on a need-to-know basis, subject to equivalent confidentiality obligations

These confidentiality obligations survive the termination of any service agreement for a period of 3 years.

09 — Results & Disclaimers

Results & Disclaimers

Important: Digital marketing outcomes depend on many factors outside our direct control, including search engine algorithm changes, platform policy updates, competitive activity, market conditions, and the quality of your products or services. We do not guarantee specific results, rankings, traffic levels, or revenue outcomes from our work.

We will apply professional skill, knowledge and diligence to all work we undertake. Where we provide projections, forecasts or estimates, these are based on available data and professional judgement and are not guarantees of performance.

Past performance data, case studies, or examples provided during the sales process are illustrative only and do not guarantee similar results for your business.

We are not responsible for changes in algorithm, platform policy, or market conditions that adversely affect campaign performance after work has commenced.

10 — Limitation of Liability

Limitation of Liability

To the fullest extent permitted by law:

  • Our total aggregate liability to you for any claim arising from or related to our services shall not exceed the total fees paid by you to us in the 3 months immediately preceding the event giving rise to the claim
  • We shall not be liable for any indirect, consequential, special or punitive losses, including loss of profit, loss of revenue, loss of data, loss of goodwill or business interruption, whether arising in contract, tort or otherwise
  • We are not liable for losses arising from your reliance on information published on our website
  • We are not liable for the actions, errors or omissions of third-party platforms (such as Google, Meta or LinkedIn) including changes to their algorithms, policies, or systems

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited or excluded under applicable English law.

11 — Termination

Termination

Notice period

Either party may terminate an ongoing service agreement by giving 30 days' written notice unless a different notice period is specified in the relevant proposal or agreement. Notice must be given in writing (including by email to the designated contact).

Immediate termination

We reserve the right to terminate any engagement with immediate effect where:

  • You fail to pay any invoice that is more than 30 days overdue
  • You breach these Terms or any service agreement materially and fail to remedy such breach within 14 days of written notice
  • You become insolvent, enter administration or cease trading
  • We determine that continuing the engagement would require us to act unlawfully or contrary to applicable advertising standards

Effect of termination

Upon termination, all outstanding fees for work completed up to the effective termination date become immediately payable. We will hand over all client assets, access credentials and deliverables within a reasonable period following termination, subject to receipt of any outstanding payment.

12 — Third-Party Platforms

Third-Party Platforms

Our services often involve managing activity on third-party platforms including Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and others. Your use of these platforms is subject to their own terms of service and advertising policies, which are separate from and in addition to these Terms.

We will make reasonable efforts to ensure campaigns comply with platform policies. However, we are not responsible for:

  • Account suspensions or ad disapprovals resulting from platform policy decisions
  • Changes to platform features, targeting options, or algorithms
  • Billing discrepancies arising from platform-side errors
  • Data or performance losses arising from platform outages

Where platforms require you to hold the primary account (e.g. Google Ads accounts in your own name), you remain the account holder and are responsible for ensuring your account complies with applicable platform policies.

13 — Governing Law

Governing Law

These Terms of Service and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.

Both parties agree to submit to the exclusive jurisdiction of the courts of England and Wales in respect of any dispute arising out of or in connection with these Terms.

We are committed to resolving disputes amicably where possible. If you have a concern, please contact us in the first instance before initiating any formal proceedings.

14 — Changes to These Terms

Changes to These Terms

We reserve the right to update these Terms of Service at any time. The "last updated" date at the top of this page will reflect the most recent version. Changes apply to new engagements from the date of publication. For existing engagements, material changes will be notified to active clients by email with at least 14 days' notice.

Continued use of our website or services after updated Terms have been published constitutes acceptance of the revised Terms.

15 — Contact Us

Contact Us

For any questions about these Terms of Service, please contact us:

Strategic Edge Solutions

A division of Strategic Reservations Limited

Registered in England & Wales · Company No. 15071492

📧 digital@strategicedgesolutions.com

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