Our client is a U.S.-based business specializing in the sale of premium collagen products, offering health-conscious consumers high-quality collagen boxes and containers. Despite the growing demand for collagen supplements, the client faced difficulties establishing a strong online presence and generating consistent sales.
No E-commerce Platform: The client lacked a dedicated website to showcase and sell their products, making it challenging to reach a broader audience.
Inefficient Marketing Tools: There was no integration of marketing tools to engage and retain customers effectively.
Limited Online Visibility: The client’s products were not optimized for search engines or visible on major shopping platforms like Google and Bing.
To address these challenges, we implemented a holistic approach to establish the client’s digital presence and drive traffic and sales:
We built a robust and user-friendly e-commerce website using Shopify, tailored to the client’s branding and business goals:
Designed an intuitive layout for easy navigation and seamless shopping experiences.
Integrated secure payment gateways to ensure smooth transactions.
Added detailed product descriptions and high-quality images to highlight the benefits of collagen products.
We integrated the Shopify website with Omnisend, a powerful email marketing tool, to:
Automate email campaigns for abandoned cart reminders, promotional offers, and customer retention.
Create personalized email flows to engage new and returning customers.
Track email performance to refine strategies based on customer behavior.
To enhance the client’s visibility on shopping platforms, we:
Set up and optimized a Google Merchant account to manage product listings effectively.
Ensured accurate product data, including titles, descriptions, and pricing, for seamless integration with Google Shopping.
Extended the listings to Bing Shopping to capture additional traffic.
We implemented comprehensive SEO techniques and leveraged free product listings to increase organic traffic:
Conducted in-depth keyword research, focusing on terms like “buy collagen supplements,” “best collagen for skin,” and “collagen containers USA.”
Optimized on-page SEO elements, including meta titles, descriptions, and image alt texts.
Utilized Google and Bing’s free product listing features to display the client’s products prominently in search results.
Our efforts yielded significant results, transforming the client’s online presence and driving measurable growth:
Professional E-commerce Platform:
The Shopify website provided a reliable and visually appealing platform for showcasing and selling products.
Customers reported an improved shopping experience, leading to higher satisfaction and repeat purchases.
Enhanced Customer Engagement:
Email marketing campaigns achieved an open rate of 35% and a click-through rate of 20%, leading to increased conversions.
Automated emails for abandoned carts recovered 25% of potential lost sales.
Increased Online Visibility and Traffic:
The client’s products ranked higher on Google and Bing for targeted keywords.
Free product listings drove a 50% increase in organic traffic within the first three months.
Improved Sales Performance:
The combined efforts of the new website, email marketing, and SEO strategies led to a 60% increase in sales compared to the previous quarter.
By creating a Shopify website, integrating advanced marketing tools, and leveraging SEO and free product listings, we helped the collagen business establish a strong online presence and achieve consistent growth. The client now enjoys a steady stream of traffic, improved customer engagement, and increased sales.
At Strategic Edge Solutions, we specialize in empowering businesses with tailored digital solutions. Contact us today to learn how we can help your business succeed in the competitive online marketplace.